Having talked to many, many publishers, I can tell you that they are
excited about tools like Mosaic until they resize the window -- thus
completely reformatting the document -- or until I show them how trivial it
is for the consumer to change the font.
Publishing, like many things, is the exercise of control over chaos --
editorial control over the chaos of the creator,
distribution control over the chaos of the marketplace and
presentational control over the chaos of the medium.
Presenting tools which rob the publisher of one third of their purpose is
no way to develop new media or build confidence in this new technology.
See:
http://gummo.stanford.edu/html/hypermail/.www-talk-1993q2.messages/443.html
...for a full stylesheet specification for HTML.
(This is the www-talk archive, BTW)
This work was paid for by O'Reilly and Associates and is in the public
domain.
-- </rr> Rob Raisch, The Internet Company