Products provide solution for affordable, flexible web content management

San Francisco - August 16 , 2004 - Macromedia (Nasdaq: MACR) today announced the immediate availability of the Macromedia Web Publishing System, Macromedia Contribute 3, and Macromedia FlashPaper 2. The Web Publishing System (WPS) enables tens, hundreds, or thousands of content contributors to publish websites for internal and external communications using market-leading Macromedia Studio MX 2004, Contribute 3, FlashPaper 2, and Contribute Publishing Services. The products can be immediately purchased today from the Macromedia Online Store.

The WPS reduces costs and makes websites and intranets more valuable by dramatically expanding an organization's ability to make information available and keep it up-to-date. The WPS provides a flexible, affordable, and scalable web content management solution that empowers content providers while ensuring administrator safeguards to maintain site integrity. It can be deployed rapidly on existing websites without the need for weeks of extensive implementation projects and consulting services. The WPS addresses the needs of three main constituencies of the web publishing process: business users, web professionals, and IT managers. For more information on the Web Publishing System, visit http://www.macromedia.com/go/wps/.

"The Macromedia Web Publishing System offers Macromedia's trademark ease of use coupled with a very rich feature set for web publishing, web content management, site administration, and collaboration," said Kelly Ring, senior analyst, collaboration and content management, Yankee Group. "The solution builds on the intuitive nature of Contribute 3 to make it ideal for small- and medium-sized businesses or departmental intranets at a price point so affordable that it causes reverse sticker shock."

Macromedia Contribute enables non-technical users to update pages on websites or intranets as easily as they would edit a Microsoft Word document. Unlike traditional web content management systems, Contribute does not require complicated workflow definitions, and is able to edit any existing HTML website. Contribute 3 adds granular administration controls, flexible approval workflow, editing enhancements, full CSS support, and Dreamweaver MX 2004 integration to its award-winning and easy to use browse-edit-publish workflow. For more information on Contribute 3, visit http://www.macromedia.com/go/c3/.

"Macromedia Contribute 3 will help our agency save hundreds of thousands of dollars," said Jim Damian, web services manager, Alameda County Social Services Agency. "Contribute empowers content owners to keep content fresh and frees up web professionals to take a more forward-looking, proactive approach to their work. Contribute 3 integrates flawlessly with our Interwoven TeamSite content management system, and delivers excellent CSS rendering."

FlashPaper 2 provides the simplest way to convert any printable file into a universally sharable electronic document. Macromedia FlashPaper 2 enables leading desktop applications to create Flash documents that can be instantly viewed within any web browser regardless of the size of the document or Internet connection speed. For off-line archiving and e-mail distribution of electronic documents, FlashPaper 2 also supports the creation of industry standard Adobe PDF files. For more information on FlashPaper 2, visit http://www.macromedia.com/go/flashpaper/.

"FlashPaper alone is worth the entire price of Contribute," said Brandan Laura, founder and project engineer for e-learning, Boeing. "We use FlashPaper extensively for rapid web publishing of storyboards, metrics, and project status reports. It has an impressive skin and navigation system. Our customers are always impressed and love the 'bang for the buck' they get."

PRICING AND AVAILABILITY

The Macromedia Web Publishing System, Contribute 3, and FlashPaper 2 are all available for immediate download in English today from the Macromedia Online Store. Web Publishing System p ricing is based on the number of business users who will use the system, with business packs that include one full developer seat with Studio MX 2004 for every ten business user seats. Pricing is $2,499 for the starter 10-pack, $12,495 for the 50-pack, $24,990 for the 100-pack, and single seats are available for $229. Current Contribute users can upgrade to a Web Publishing System seat for $109. Contribute 3 p ricing is $79 for upgrades, $149 for new users, and $699 for a Contribute six-pack. Standalone FlashPaper 2 pricing for Windows only is $79 for one seat and $699 for a 10-pack. FlashPaper 2 also ships with every version of Contribute 3 on both Mac and Windows. Volume discounts and government, non-profit, and education licensing is also available.

ABOUT MACROMEDIA
Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices.